How Does Blogging Make A Difference In Search Engine Rankings?
- March 3, 2020
- Posted by: T.J. Alcock
- Category: Blog, Content Strategy, Marketing
We live in the digital age. If you own a business today, that means that having a great-looking and functional website is just as important as the upkeep of your physical location. Whether you have worked on your website yourself or hired someone to do it, you want it to represent your best. If your current website does not include a regularly updated blog, you’re missing out on a crucial way to grow your brand and increase your search engine rankings. TBA Marketing is here to explain why blogging is an important piece of your content marketing & SEO Strategy.
Adding A Blog Helps Your Website Appear More Prominently In Relevant Online Searches.
If your SEO Strategy is done well, your website will appear higher up in future searches. Outside of Paid Ads, no service or software can guarantee you first-page rankings on Google. But, you can utilize proven tips and tactics to improve your SEO. One of them is adding a blog to your website. By adding articles that are well-written and have content relevant to your products and services, you’re adding yet another way for search engines and users alike to find you. In fact, according to research compiled by Tech Client, your chance of being highly ranked on search engines is 434 percent higher if your business website includes a blog. Hubspot, meanwhile, compiled data that found that businesses that use an online blog as part of their marketing strategy see up to a 67 percent increase in leads.
How Does Blogging Make Such A Big Difference In Search Engine Rankings?
People have questions about a problem they’re having. Typically they will turn to Google, or in this day and age – ask Siri or Alexa! While video results are becoming increasingly popular, blog articles still remain one of the most common result to communicate an informative, long-form answer to the questions being asked. Additionally, a long-form written piece tends to carry more “authority” in the minds of consumers, rather than a quick video…. especially if they are looking to expand their knowledge about a broad concept or topic.
A blog also provides another channel for you to interact with current and prospective customers. Your personality, or the personality of your business, can shine through in each individual article while also serving as a resource of information and addressing the issues and concerns of your audience.
What Happens In The Search Engines When You Write A New Blog?
Each time you create a new blog post, you add to a growing collection of articles and keywords that can be recognized by search engines. Provided the article is written and SEO’d to Google’s (ever-changing) standards and submitted (or scraped in by their bots), your article will begin to register throughout the search engine and distributed to other smaller engines. As Google and the other networks recognize that your website is putting out consistently new and relevant content, they will start to rank your website with more authority. The higher your authority, the more traffic that will come to your site. While no one can guarantee first-page ranking on search engines such as Google, blogging is incredibly important because the vast majority of users typically don’t continue their search beyond the first page of results.
Our team of professionals here at TBA Marketing can BOTH: Help you add a blog section to your site, as well as, consult & manage or even write entire pieces of content that will be informative, educational, or even entertaining. To top it off, we can also SEO the articles and make sure that the search engines are picking them up…and thus, elevating your SEO & Website Rankings.