Privacy Policy

Privacy Policy

Last updated: January 1, 2025

TBA Marketing (“we”, “us”, or “our”) operates the https://tbamarketing.com website, subdomains, applications, and related services (collectively, the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you access or use the Service.

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein. If you do not agree, you must discontinue use of the Service.

1. Information We Collect

We may collect the following categories of information:

  • Identifiers such as name, email address, phone number, business name, and IP address
  • Contact and communication data submitted through forms, chat tools, email, SMS, or phone calls
  • Internet or network activity data such as browser type, device information, pages visited, timestamps, and referring URLs
  • Usage and interaction data related to navigation of the Service

You may visit the Service anonymously, but certain features may require personal information to function properly.

2. How We Use Information

We use information collected for purposes including:

  • Providing and operating the Service
  • Responding to inquiries and customer support requests
  • Improving Service performance and user experience
  • Marketing, advertising, and lead generation
  • Analytics, quality assurance, training, and security
  • Compliance with legal obligations

We do not sell personal information. We do not trade or transfer personally identifiable information to outside parties except to trusted service providers who assist in operating the Service and who agree to keep such information confidential.

3. Consent to Monitoring, Recording, and Communications

By using the Service, you expressly consent to the monitoring, recording, storage, and analysis of interactions and communications, including website activity, form submissions, chat communications, emails, SMS messages, and phone calls, where legally permitted.

These activities may occur for customer support, analytics, marketing, quality assurance, training, security, and compliance purposes.

4. California Invasion of Privacy Act (CIPA) Disclosure

To the extent applicable, your use of the Service constitutes prior consent under the California Invasion of Privacy Act (California Penal Code Sections 630 et seq.) to the recording, interception, and monitoring of communications. You acknowledge that you are a party to such communications and that consent is provided knowingly and voluntarily.

5. Cookies, Analytics, and Session Replay Technologies

We use cookies, pixels, session replay software, analytics tools, and similar technologies to understand user behavior, compile aggregate data, and improve the Service.

These technologies may collect mouse movements, scrolling behavior, page interactions, IP address, device information, and timestamps. We do not intentionally collect sensitive personal information through session replay tools.

You may control cookies through your browser settings, though disabling cookies may limit certain features of the Service.

5a. Use of Third-Party Analytics, Marketing, and Communication Tools

We use third-party analytics, marketing, communication, and call tracking tools to operate, analyze, improve, and market the Service. These tools collect and process information on our behalf in accordance with their own privacy policies and applicable data protection laws.

Google Analytics 4 (GA4)

We use Google Analytics 4 provided by Google LLC to collect and analyze information about how users interact with the Service. GA4 may collect data such as IP address, device and browser information, pages visited, timestamps, and interaction events.

This information is used to understand website usage, improve performance, and measure marketing effectiveness. Google may process this data in accordance with its own privacy practices. You can learn more about how Google uses data by visiting Google’s privacy policy.

HubSpot

We use HubSpot as a customer relationship management, marketing automation, analytics, and communication platform. HubSpot may collect and store personal information submitted through forms, chat tools, email communications, scheduling tools, and other interactions with the Service.

HubSpot may also use cookies and tracking technologies to analyze user behavior, personalize content, and measure campaign performance. Information collected through HubSpot is processed on our behalf and subject to contractual confidentiality and data protection obligations.

Meta Platforms (Facebook and Instagram)

We use Meta advertising and analytics tools, including the Meta Pixel, to deliver targeted advertising, track conversions, and understand how users interact with our marketing campaigns.

These tools may collect information such as IP address, browser and device information, pages visited, and actions taken on the Service. Meta may use this information in accordance with its own privacy policies, including for advertising personalization.

You may manage ad preferences through your Meta account settings.

Microsoft Clarity (Session Replay)

We use Microsoft Clarity to understand how users interact with the Service through session replay, heatmaps, and behavioral analytics.

Microsoft Clarity may record interactions such as mouse movements, scrolling behavior, clicks, and page navigation. Personal data such as names, email addresses, or sensitive form inputs are not intentionally captured.

By using the Service, you expressly consent to the use of session replay and behavioral analytics technologies as described herein.

Call Tracking and Call Recording

We may use call tracking and call recording technologies to monitor and record inbound and outbound phone calls for purposes including customer support, quality assurance, training, analytics, marketing attribution, and compliance.

Call data may include phone numbers, call duration, timestamps, recordings, and related metadata. Where required by law, notice of recording may be provided prior to or at the start of the call.

By contacting us by phone, you consent to the monitoring and recording of calls where legally permitted.

Data Sharing and Processing

Information collected through these tools may be shared with the respective service providers solely for the purposes described above. We do not sell personal information. Service providers are contractually restricted from using information for purposes other than providing services to us.

6. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area, we process personal data based on one or more of the following legal grounds:

  • Your consent
  • The performance of a contract or pre-contractual steps
  • Compliance with legal obligations
  • Our legitimate business interests, provided such interests do not override your rights

7. Your Privacy Rights (GDPR and CCPA)

Depending on your location, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction or deletion of your personal information
  • Object to or restrict certain processing activities
  • Request data portability where applicable
  • Withdraw consent at any time
  • Not be discriminated against for exercising privacy rights

California residents also have the right to know what categories of personal information we collect and the purposes for which it is used.

Requests may be submitted via our contact page. We may require identity verification before responding.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can guarantee absolute security.

10. Third-Party Websites and Services

The Service may contain links to third-party websites or tools. We are not responsible for the privacy practices or content of third parties. Your interactions with those services are governed by their respective policies.

11. Online Privacy Policy Only

This Privacy Policy applies only to information collected online through the Service and not to information collected offline.

12. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Continued use of the Service constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.

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