What Is The Big Deal About Retargeting?
- September 11, 2019
- Posted by: Brook
- Category: Blog, Marketing, PPC Marketing
It’s common knowledge that the business world is always evolving. You have to make sure you have all of the best tools at your disposal. That’s why retargeting needs to be part of your marketing strategy. If you’re already generating traffic and engagement, but the sales are not converting, this should be the next tool you start utilizing.
Retargeting is when you strategically (not annoyingly) follow people who visited your website or engaged with your social media pages with call to action based ads that encourages them to purchase. You see these ads all the time with companies like Amazon, Wayfair, Groupon, etc. You CAN do this too and it’s quite affordable.
How Does It Work?
Retargeting entails adding a small segment of code to the landing page of the website. When someone visits the site, this code places a cookie into their browser, adding them to an audience list for a specific campaign geared just for those individual users. Those users will see an ad for your business when they visit other sites. Each time they see it, your brand gains additional traction with them.
Retargeting is such a powerful tool in modern marketing because it specifically is intended for users who already have visited your site or one of the landing pages on it. That means they already have seen your site, and have an awareness of your products and services, making them more likely to become paying customers.
What Makes A Retargeting Campaign Great?
If retargeting is so effective, everyone would be doing it, right? You bet, this technique is becoming both more popular and more widespread. Here are some steps you can take steps to maximize the effectiveness of your retargeting campaign. First, segment your visitors so that they see unique ads based on what they saw on their initial visit to your site. For example, if you sell kitchen items, separate the users who looked at mixers from the ones who looked at grilling tools. Then, you can adapt the ads they see to make sure they are relevant to that initial visit. Remember two key components of any retargeting campaign: a call to action and an offer that you can promote.
Still Not Convinced About Retargeting? Look At The Numbers!
A survey conducted by Leadpages found three out of four customers were more likely to respond to ads that were retargeted for them. Retargeted ads also appeal to a younger demographic. Users between the ages of 25 and 34 years old more likely to click on retargeted and personalized advertisements. Moreover, a survey by Adroll found that 54 percent of marketers consider social media the key to any retargeting campaign. Retargeting ads also cost less, oftentimes less than half the price per click of purchasing a conventional digital advertisement. Coupled this with a click-through and conversion rate that is up to 10 times higher.
Start Retargeting Today
Knowing about retargeting and its advantages is one thing. However, knowing how to structure the best retargeting campaign is something different. Why not let the professionals help you through the process so that you avoid wasting time and money? The staff at TBA Marketing have the expertise you want to guide you through the intricacies of retargeting. Find out more by booking a consultation or call us at (813) 501-2932.